The meetings and events industry (MICE): Glossary

The meetings and events industry (MICE) is packed with specialized terminology — from AGMs to incentive trips, from conventions to CSR events. Whether you’re an event planner, a corporate leader, or simply navigating this vibrant sector, understanding these terms is essential to design impactful experiences.

This glossary gathers the key definitions and categories of corporate events, each linked to an in-depth guide so you can dive deeper. Think of it as your go-to reference for making sense of the corporate event world.

🏢 Corporate Meetings & Internal Events

• Annual General Meeting (AGM)

• Board Meeting

• Business Meeting

• Kick-off Meeting

• Leadership Retreat

• Corporate Training

• Internal Communications Event

• Learning & Development Event

🎉 Corporate Celebrations & Culture

• Award Ceremony

• Corporate Anniversary

• Corporate Festival

• Gala Dinner

• Customer Appreciation Event

• Employee Engagement Event

🌍 Incentives & Team Building

• Company Retreat

• Corporate Retreat Budget

• One-day Company Retreat Ideas

• Offsite

• Incentive Trip

• Incentive Travel

• Incentive Program

• FAM Trip (Familiarisation Trip)

🎤 Conferences, Conventions & Knowledge Sharing

• Conference

• Congress

• Convention

• Exhibition

• Panel Discussion

• Plenary Session

• Parallel Session

• Breakout Session

• Fireside Chat

• Keynote Speech

📊 Event Formats & Strategies

• Corporate Event

• Brand Activation

• Experiential Event

• Hybrid Event

• CSR Event

• Networking Reception

🏛️ Venues & Event Infrastructure

• Conference Hotel

• Convention Center

• Multi-purpose Hall

🛠️ Event Management & Tools

• Delegate Management

• Destination Management Company (DMC)

• Request for Proposal (RFP)

🚀 Product & Market Events

• Product Launch

• Product Demo

📚 Resources & Inspiration

• MICE Industry Explained

• Best Icebreaker Questions

• Quote of the Day

   

  From corporate meetings to team-building retreats, from exhibitions to gala dinners, every event format plays a unique role in how companies connect, grow, and celebrate.

  This glossary is designed to help you decode industry jargon and find inspiration for your next project. Click through to explore each concept in depth, and get inspired to elevate your next meeting or event.