Naboo is a corporate event booking platform and Event OS built to help teams source, manage, and track event spend. It is not the Star Wars planet, even if the name can send searchers in that direction. In business, the company focuses on the work behind meetings, offsites, dinners, and larger group gatherings: finding the right venues, keeping approvals moving, and making event procurement easier to control. That matters for procurement, finance, HR, workplace, executive assistants, and event teams that need one clear way to run repeat bookings across markets.
Key takeaways
- Naboo is a corporate event booking platform, not a film reference, and its job is to source, manage, and track corporate event spend.
- The company treats event procurement as a structured business process, with sourcing, approvals, compliance, and reporting in one flow.
- Its latest funding round, New York expansion, and reported growth numbers point to a company pushing for international scale.
- The platform is aimed at teams that need control over venues, suppliers, payments, and governance without losing speed.
- For planners, the value is practical: fewer handoffs, clearer ownership, and a cleaner path from brief to confirmed booking.
What does Naboo actually do for corporate event planners?
Naboo helps corporate event planners source venues, manage the booking process, and track event spend and activity in one place. In practice, that means it is built for the people who turn a brief into a real business event and then keep the paperwork, approvals, and follow-up under control.
For procurement, it offers a cleaner way to compare options and keep sourcing consistent across meetings, offsites, and group stays. For executive assistants, it reduces back-and-forth when a leadership team needs a dinner in Manhattan, a board meeting in London, or a retreat near Austin. For HR and workplace teams, it gives a practical way to coordinate internal gatherings, team offsites, and employee events without losing visibility. Event teams use it to keep the moving parts in one workflow instead of chasing details across email threads and spreadsheets.
The three parts are straightforward:
- Source: find and request venues and event spaces that fit the brief, whether that is a hotel meeting room in Midtown, a private dining room in SoHo, or a property with overnight rooms for a multi-day offsite.
- Manage: keep the booking process organized, with the details tied back to the event rather than scattered across inboxes.
- Track: follow what has been booked, approved, and spent so teams can stay aligned with policy and budget.
That matters most when the event is not just a meeting, but a business stay. A planner may need accommodation for a leadership team, catering for a workshop, and transport between the office, the hotel, and an evening venue. Naboo is designed for that kind of coordination, where the venue is only one part of the job and the rest still has to run on time.
If you work in procurement, EA support, HR, workplace operations, or events, the value is simple: fewer handoffs, clearer ownership, and a faster path from request to confirmed booking.
Why is corporate event procurement so hard to manage?
Corporate event procurement is hard to manage because every booking pulls in multiple teams, shifting requirements, and more than one payment path. A corporate event is not a single purchase. It is a chain of interdependent decisions involving venues, transport, food and beverage, accommodation, production, activities, approvals, supplier negotiations, internal policies, timelines, execution risks, and multiple payments. The requirements often evolve mid-process. Stakeholders change. Budgets move. Compliance constraints tighten. Every event creates its own operational maze.
That is the complexity Naboo is trying to solve. The company positions itself as an AI-powered corporate event procurement platform, designed to help enterprises source, book, manage, standardize, automate, and monitor their event spend across markets and teams. The idea is not simply to make booking easier. It is to build the procurement layer that event spending has historically lacked.
In that sense, Naboo is less interested in being seen as just another event company than as infrastructure, with software and operations working together to give procurement, finance, people teams, executive assistants, workplace teams, and event organizers a common framework for execution and control.
Can Naboo source venues for my company event?
Yes, Naboo can source venues for a company event by helping planners identify suitable spaces, compare options, and move approvals forward in one workflow. For a business stay or offsite, that usually means starting with the brief: city, dates, room block needs, meeting format, and any nonnegotiables such as private dining, breakout rooms, or easy access to the airport.
From there, the planner can review options side by side instead of chasing separate emails from each property. That matters when you are weighing a hotel in Midtown Manhattan against a private space in SoHo, a meeting venue near King's Cross, or a retreat property outside London with accommodation on site. The real value is not just finding a venue. It is being able to compare the fit quickly: location, room layout, guest rooms, catering setup, and how well the property works for the agenda.
A practical sourcing workflow usually looks like this:
- Define the event brief, including headcount, dates, and required spaces.
- Review venue options that match the format, whether that is a board meeting, client dinner, or multi-day offsite.
- Share the shortlist with internal stakeholders for approval.
- Move the preferred venue into booking and event management.
That approval step is where many planners lose time. A clear shortlist helps finance, operations, and executive teams see why one property wins over another, especially when the event needs accommodation, catering, and transport to work together. If the group is staying overnight, the comparison often comes down to practical details: room inventory, meeting space adjacency, dining hours, and whether the venue can handle arrivals and departures without friction.
For planners, the point is simple. Venue sourcing should feel like procurement, not a scavenger hunt. Naboo gives you a structured way to source event spaces, compare the right properties, and keep the decision moving until the booking is confirmed.
How does Naboo turn event planning into procurement infrastructure?
Naboo turns event planning into procurement infrastructure by giving companies a structured way to source, manage, and track corporate events. That matters because event spend is no longer just a calendar item. It now supports internal alignment, employer branding, customer engagement, product launches, partner activations, and executive communication. Once events carry that much business weight, procurement teams need a clearer way to govern the spend behind them.
That means answering the questions procurement leaders ask every day:
- How do we see every event-related expense in one place?
- How do we compare suppliers on the same criteria?
- How do we apply internal policies and approval steps consistently?
- How do we cut down on manual coordination?
- How do we centralize payment and reporting?
- How do we create measurable savings without slowing teams down?
Naboo's answer is to treat event procurement as a repeatable system, not a series of one-off requests. That approach supports procurement performance, compliance, automation, and governance. In practice, it gives teams more control over sourcing and tenders, clearer validation workflows, less operational friction, more consolidated reporting, and a stronger way to manage events as a strategic spend category rather than an unstructured cost center.
What does the funding and expansion story say about Naboo?
The funding and expansion story says Naboo is aiming to scale beyond a single market and become a global player in enterprise event procurement. The company announced a $70 million Series B led by Lightspeed Venture Partners, and it said the round will help accelerate the construction of a global procurement infrastructure for enterprise events. That is more than a capital event. It is a signal that its focus on AI applied to a fragmented, execution-heavy category resonates beyond the traditional event market.
According to the company, the event procurement category sits at the intersection of cost control, operational excellence, compliance, supplier management, and workflow automation. That makes it a strong fit for AI, because the underlying processes are dense, repetitive, high-stakes, and often still handled through human coordination and scattered tools.
Alongside the funding, Naboo opened a New York office as its North American hub after Montreal. The move follows European expansion in 2025, including Hamburg and Barcelona. The company says the New York expansion serves three operational goals:
- Industrialize its go-to-market approach in the United States
- Support the international rollout of already-signed enterprise accounts
- Structure a local partner and execution network
The US market already matters to the business. Naboo reports that more than 10% of its revenue now comes from the United States after only five months. If that momentum continues, New York becomes more than an address. It becomes a test of whether the company can move from European leader to global category builder.
"This $70M Series B gives us the means to define the global standard for AI-powered event procurement. Our mission is to give large enterprises an infrastructure that combines procurement performance, compliance, and automation at international scale. New York is a major milestone: we're accelerating in the U.S. and scaling a global solution already being adopted by some of the world's best companies."
What growth numbers does Naboo point to?
Naboo points to several growth indicators to support its claim to leadership in the space. The company says it has reached $150 million in business volume, 3x year-over-year growth every year for the past three years, 0% churn among corporate clients, and more than 90% win rate on enterprise RFPs. Those are strong numbers in any B2B software-adjacent category, especially one that has traditionally been viewed as services-heavy and difficult to scale.
Naboo also says organizations such as Meta, Google, Microsoft, Amazon, HubSpot, Figma, and ElevenLabs are already using the platform to book both internal events and customer-facing experiences. That matters for two reasons. First, it suggests the company is not confined to one narrow event use case. Second, it supports the argument that the product is generating market pull rather than relying only on outbound sales mechanics.
The broader market context reinforces the point. Naboo estimates the global corporate events market at $400 billion, with particularly strong momentum around customer and partner events such as conferences, product launches, and brand activations. Those formats have become increasingly strategic in growth and go-to-market plans.
How does AI fit into the way Naboo works?
AI fits into Naboo by speeding up sourcing, reducing manual coordination, and making it easier to compare venues, suppliers, and payment flows in one process. For planners, that matters because event buying is rarely a single decision. It is a chain of decisions: the property, the room block, the catering, the contract, the approvals, and the payment.
The company says its roadmap points to four areas where AI can add value.
Autonomous booking through a specialized AI agent
Naboo plans to deploy an AI agent that can handle event booking in near real time, working alongside its existing concierge model. Faster booking shortens the gap between request and confirmation and reduces the back-and-forth that often slows down venue selection, especially when teams are comparing event spaces across cities, dates, and budget levels.
Centralized payment through an integrated corporate card
Payment is often one of the least glamorous parts of event operations, and one of the most difficult to manage. Multiple suppliers, split invoicing, delayed validation, inconsistent processes, and weak data structures can make payment management an operational headache. Naboo wants to simplify that through an integrated corporate card, embedded in workflows and connected to client systems such as ERP, procure-to-pay, and HRIS.
If that works as planned, the platform moves closer to a full-stack approach: not just helping teams source and book, but also helping them control how money moves through the event lifecycle.
AI-driven RFP optimization to improve sourcing
Naboo also plans to expand AI in the tendering process, with the goal of streamlining sourcing and improving measurable savings. The company says this approach can generate savings of up to 30% of the budget in some cases, depending on the event and procurement context. In practice, that means better venue comparisons, cleaner supplier responses, and more disciplined negotiation across group gatherings and private buyouts.
Expansion into other fragmented procurement categories
The broader strategy is just as important. Naboo says it intends to extend its AI and infrastructure capabilities beyond events into other categories of enterprise spend that are fragmented, hard to govern, and subject to strict compliance requirements. That shifts the story from a single-category tool to a wider procurement platform built around source, manage, and track workflows.
How is Naboo scaling the business behind the platform?
Naboo is scaling the business by hiring across Paris, Hamburg, Barcelona, Montreal, and New York. The company says it is particularly focused on AI and Data profiles in its Paris R&D hub, enterprise sales teams in its operating hubs, and leadership roles across HR, Operations, Engineering, and Marketing.
Its targets are equally ambitious: triple revenue in 2026 and surpass $1 billion in business volume by 2027. Whether those goals are achieved remains to be seen, but they fit the way Naboo now presents itself: not as a niche software tool, but as a company trying to define a global standard in a historically under-digitized category.
Frequently asked questions
Is Naboo related to Star Wars?
No. Naboo is a corporate event booking platform and Event OS, not the Star Wars planet. The name can send searchers in that direction, but in business it focuses on corporate event procurement.
What does Naboo do?
Naboo helps companies source, manage, and track event spend. It is built to help teams find venues, keep approvals moving, and make event procurement easier to control.
What did Naboo announce in its series b?
Naboo announced a $70 million Series B led by Lightspeed Venture Partners. The company said the round will help accelerate the construction of a global procurement infrastructure for enterprise events.
Why does Naboo's New York expansion matter?
Naboo opened a New York office as its North American hub after Montreal. The company says the move supports its U.S. go-to-market, the rollout of already-signed enterprise accounts, and a local partner and execution network.
Who uses Naboo?
Naboo is used by procurement, finance, HR, workplace, executive assistants, and event teams. The platform is aimed at teams that need control over venues, suppliers, payments, and governance without losing speed.
What kinds of companies use Naboo?
Organizations such as Meta, Google, Microsoft, Amazon, HubSpot, Figma, and ElevenLabs are already using the platform to book internal events and customer-facing experiences. That shows it is used across both internal and external event needs.