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AI twins: clone or twin? Headlines about AI clones and employee digital twins above the question clone or twin

AI twin or AI clone? What we are learning building a twin of how a team works

An AI clone copies a person: their voice, their style, their output. An AI twin mirrors how the work gets done, including the decisions, the rules, and the handoffs, usually for an entire team. Both terms are everywhere right now, and people often use them as if they mean the same thing. They do not. The difference shapes what you end up building.

October 29, 2026

Diagram: sell a new AI software solution is crossed out, with an arrow pointing to double sales productivity with AI

AI is not a product category. It took us €200k to understand that

We killed a product that was actually working. Several people asked why we built it in the first place. This is the long answer.

October 29, 2026

A row of Naboo colleagues on quad bikes in the Agafay desert, each wearing the Marrakesh offsite T-shirt

Corporate swag ideas your team will actually wear: lessons from our Marrakech offsite

Corporate swag ideas work best when they feel like something people would choose on their own. For Naboo's global offsite in Marrakech in May 2026, our Artistic Director Theo Deschamps designed merch with one clear goal: make it feel more like a lifestyle brand and less like event giveaway material.

October 29, 2026

Colleagues in 1920s costume gather around a taped-off crime scene during a murder mystery team building evening at Le Grand S

Murder mystery team building: how we ran a 1920s murder party at our offsite

Murder mystery team building works best when everyone has a role, the story stays simple, and the evening comes after a full day of work. At our marketing offsite at Le Grand Sambam in October 2026, our Field Marketing Manager Doursaf Magtoufi organized a Roaring Twenties murder party. There were three victims, one killer, and a room full of very well-dressed suspects.

October 29, 2026