Naboo Inside

An AI clone copies a person: their voice, their style, their output. An AI twin mirrors how the work gets done, including the decisions, the rules, and the handoffs, usually for an entire team. Both terms are everywhere right now, and people often use them as if they mean the same thing. They do not. The difference shapes what you end up building.

We killed a product that was actually working. Several people asked why we built it in the first place. This is the long answer.

Corporate swag ideas work best when they feel like something people would choose on their own. For Naboo's global offsite in Marrakech in May 2026, our Artistic Director Theo Deschamps designed merch with one clear goal: make it feel more like a lifestyle brand and less like event giveaway material.

Murder mystery team building works best when everyone has a role, the story stays simple, and the evening comes after a full day of work. At our marketing offsite at Le Grand Sambam in October 2026, our Field Marketing Manager Doursaf Magtoufi organized a Roaring Twenties murder party. There were three victims, one killer, and a room full of very well-dressed suspects.