Atout Terroir

Atout Terroir occupies a distinctive niche in the corporate events landscape in France: a wine, spirits, beer and gastronomy animation service entirely built around the pleasures of these beverages and fine cuisine. Rather than a fixed location, Atout Terroir operates as a fully deployable mobile team of experienced and passionate sommeliers who bring their expertise directly to the site chosen by the client — whether it be a seminar hotel, a corporate headquarters, a vineyard, or an outdoor event space in the south of France and beyond. The company’s flagship experience is the Ludic Casino, a customizable casino-style animation reimagined around wine, beer, spirits, and gourmet products. Guests explore pairing challenges through competitive playful games, making it suitable for year-end celebrations, product launches, and incentive evenings. Complementing this, the Oenogaming concept mixes discovery, friendly competition, and conviviality through a series of structured wine-related games — an original way to unite teams around the fascinating world of wine without requiring prior expertise. For groups seeking a more hands-on experience, the Creation Workshops invite participants to collaborate — as teams — to craft their own cocktails, mocktails, or wine blends. These sessions are specifically designed for team-building and seminar contexts, promoting both collaboration and creativity. The Wine Workshops offer a more educational approach, with introductory tastings and food and wine pairing sessions on various themes, all guided by a sommelier and tailored to the group’s level — from curious beginners to seasoned enthusiasts. Atout Terroir also offers a Mobile Bar service, deployable at any corporate event: a carefully curated selection of wines and beers is served from a stylish mobile bar, adding a friendly and refined dimension to cocktail receptions and after-work gatherings. For smaller, more intimate groups — teams, partners, or clients — the company organizes Wine Meals in a fine dining restaurant in Montpellier, where a sommelier provides live commentary on the food and wine pairings throughout the meal. Themed tasting sessions go well beyond wine: olive oils, artisan chocolates, cheeses, cold cuts and other gourmet products are all available as topics, ensuring variety for repeat bookings. The client portfolio includes event and communication agencies, vineyards and producers, private and public sector businesses, as well as institutions. Geographically, Atout Terroir covers all departments of Occitanie (including Hérault, Gard, Aude, Haute-Garonne, Pyrénées-Orientales, and more), southern PACA (Bouches-du-Rhône, Var, Alpes-Maritimes, Vaucluse, and others), the Landes and the Basque Country, as well as the Île-de-France region of Paris — with key cities including Montpellier, Toulouse, Marseille, Nice, Cannes, Aix-en-Provence, Nîmes, Perpignan, Bayonne, and Biarritz.